Tourism Red Deer-Industry Workshops

November 15, 2018 @ 9:00 AM - 3:54 PM
× * This Event has passed.

Cost is $25 per session

Register for workshop 

GOOGLE ANALYTICS AND INSIGHTS 9am-Noon 
Analytics are the backbone for all online marketing. The information obtained through programs like Google Analytics help drive marketing decisions and strategies. Most people know these analytics exist but don’t know what to do with the data. This session explores some of the basic topics and questions associated with analytics:
● Understanding key metrics in Google Analytics
● Creating actionable items based on analytical data
● Developing audience profiles
● Setting goals based on analytics

LUNCH

SOCIAL MEDIA METRICS AND MEASUREMENT TOOLS 1pm-3pm 
This workshop will focus on performance metrics that relate to social media marketing and communications. We will look at what online tools are available to assist with measuring social media’s effect on an organization. Some topics include:
• Identifying and defining social media metrics
• Understanding social media influence
• Reputation management
• Social media measurement tools

Trevor Tessier - Director of Strategy
As a Managing Partner at Strong Coffee Marketing, Trevor develops digital marketing strategies and implements online marketing solutions. Eager to share his knowledge, Trevor provides a wide range of consultation and marketing training services in the areas of digital strategy, social media, online advertising, analytics and business development. Trevor is Google Analytics certified under the Google Partners program and has extensive experience in social media, online advertising, website development, search engine