BUILDING STRATEGIES FOR PARTNERSHIPS & PACKAGING
Learn to identify how and when partnering with other tourism industry operators will help you achieve marketing objectives as well as learn how to build more effective packages.
With this information from this workshop you will be able to take actions that may expand your customer base and increase your sales. The material is organized into the following sections:
• Partnerships: focuses on an effective way to expand your product offering and attract more customers.
• Packaging: provides important how to, whether you develop packages yourself or with other tourism partners.
Sponsored by Travel Alberta