DEEP DIVE INTO FACEBOOK 10am-Noon
With constant changes and new features being released, Facebook can be a difficult thing to stay on top of. We'll go beyond the creation of a page and basic posting with a look at:
• Facebook Insights
• Posting and profile management best practices
• Boosting posts and basic advertising
• Common Facebook scenarios and tactics
FIVE WAYS TO GROW YOUR DIGITAL FOOTPRINT 1pm-3:30pm
With so many options online, many businesses struggle to build a manageable digital marketing plan. We'll take a look at 5 things that any business can do to help them increase their digital footprint while being mindful of resources:
• Knowing your audience
• Developing a plan of attack
• Managing your resources
• Looking beyond social media
• Understanding numbers and trends
Brian Siddle is the Director of Community and Content at Strong Coffee Marketing, an award-winning digital agency that focuses on the development and execution of online marketing strategies.
Much of Brian's time is spent speaking on digital marketing throughout Canada for organizations such as Destination British Columbia, Tourism Yukon, Travel Alberta, PGA of Canada, Century 21, and Alberta Culture and Tourism. In addition, Brian has also taught digital marketing courses at Northern Lakes College and the University of Alberta.
Brian holds a Bachelor of Management Degree from the University of Lethbridge and a Golf Operations Management Diploma from MacEwan University.